Comparing the 1950s and modern TV ads

With the development of the modern society, the TV advertisements play an important role in people's daily life. However, that is where the controversy arises. Some people believe that TV advertisements do not change a lot, because they are just used to convey the information to the customers and persuade them to buy the products. In contrast, those who disagree with this argument hold the view that the TV advertisements change a lot from the 1950s to current ones, due to the great changes in technology, culture and economy.

The main change in TV advertisements is due to the improvement of technology of TV set. In the past, people can only watch the black and while. Therefore, most of the advertisements do not look very colorful and the advertisers just add the classical elements in the ads. For example, the music’s used in the ads were usually some folk music and pure music, in order to accordance with the elements of the ads. On the contrary, the modern advertisements usually use some fast music to express the colorful elements. Meanwhile, the form of the advertisements also changes a lot. Previously, the advertisements are usually used to narrate the description of the products. However, due to the development of the technology, many special effects are added in the advertisements and the ads can be made in a more creative way. For example, in a car advertisement, the car can even compete with the airplane by using the special effect. This can give the customers a new impression of the product and stimulate them to purchase the car and experience the high speed.

Another change in TV advertisements that cannot be ignored is the customer the company wants to persuade. In the past, the products are usually bought by the local people. Currently, with the development of the economic, many products are exported to the other countries. Therefore, the advertisements have to cater the people with different culture. For example, due to the different culture of different countries, advertisers usually do some surveys to have a good understanding of the local culture where they want to sale their products and then they try their best to make the advertisement without any culture conflict. If not, the whole company would lose a lot of profits and fail to enter the local market. For example, McDonald usually asks some cute babies to act in their advertisements. This is a good way to avoid the culture conflict. Because everybody loves cute babies.

It is undeniable that the TV advertisements change a lot in nowadays. However, we still need to learn the classical ones. They can not only tell us how the advertisements develop during the several decades, but also they can give us some very creative ideas of making a successful advertisement. We cannot just focus on the technology of making advertisement. We should consider all aspects of factors and we can make a good advertisement to persuade the customers to purchase the products.